Dr. Forrest C. Shaklee founded Shaklee in 1956 at age 61 and lived to see it transformed into a Fortune 500 company during his 80s. A man of many talents, Dr. Shaklee's diverse career path included chiropractor, inventor, author, pastor and radio personality. Each experience helped shape his vision. Today, Shaklee's "Better You. Better World.™" philosophy directly reflects Dr. Shaklee's initial vision.
A LIFE OF PASSIONS
The young Dr. Shaklee's interest in health started because of a childhood illness: tuberculosis. Instead of hospitals or medicines, his treatment was rest, nutritious food and spending hours outdoors in the Iowa countryside. Living in Harmony with Nature® became a way of life in his formative years.
Dr. Shaklee's interest in good health led him from the fields to the lab and the exam room. He firmly believed that good nutrition was the foundation for overall health and wellness. Always experimenting, Dr. Shaklee developed techniques to extract nutrients from food. His "vitalized minerals" were introduced in 1915, before the concept of vitamins was fully understood. He went on to build successful chiropractic practices and clinics, where he learned from treating patients that good health required nurturing wellness, not just treating illness.
Dr. Shaklee was also an early adopter of self-help practices. He wrote several books on the importance of positive thinking, which he copyrighted as "Thoughtsmanship". He also taught the concepts of harmony, health and the secrets of a successful life on his own weekly radio program.
FORM FOLLOWS PHILOSOPHY
Nutrition, prevention and the concept of positive living converged in 1956, when Dr. Shaklee and his two sons, Forrest, Jr. and Lee (Raleigh), founded Shaklee Corporation. At that time exercise was a walk to the store, processed foods were a sign of progress, and few even thought about food as nutrition—not entirely unlike today.
The Shaklee family founded their company not just to earn healthy profits but also to help people live healthier lives. This simple but profound difference drove the decisions that set the company apart then and now.
First, Dr. Shaklee demanded that every product should be the best of its kind and fill a real need, not just a shelf.
Second, his experience working one-on-one with patients led to the company's direct sales model. He knew personal conversations were the best way to explain the benefits of preventive health. Dr. Shaklee said, "We'll teach some and they'll teach others to teach others to teach others." So the Shaklee men did, talking to people up and down California, using a Plymouth station wagon as their distribution center. They talked, people listened and told others. Even without formal "salespeople" the message spread. The father-and-sons team created a grassroots movement hundreds of thousands strong and a company that today is worth $500 million.
Dr. Shaklee's innovations didn't end with nutrition. He practiced "Living in Harmony with Nature®" in home care, inventing a biodegradable cleaner decades before environmental safety was a concern. He pioneered new discoveries in nutrition that went mainstream years later. He wouldn't have thought much about contemporary labels like eco-chic, organic or self-actualization, but he was a pioneer in all of them. Fifty years later, his company has led hundreds of thousands to better, healthier lives—and helped all of us live in a better world.
福勒斯特·c·嘉康利博士创办于1956年,享年61岁,能活着看到它变成了财富500强公司80年代期间。一个多才多艺的人,不同的职业道路嘉康利博士包括脊椎指压治疗者、发明家、作者、牧师和无线电的个性。每个经历帮助他养成了。今天,嘉康利的“更好的你。更好的世界。“哲学博士™直接反映了最初的愿景嘉康利。
一个生活的激情
年轻的博士的兴趣开始嘉康利健康因为儿童疾病:肺结核。而不是医院或药物,他的治疗方法是休息,营养的食物和花费数小时在爱荷华州农村户外活动。生活在与自然和谐®成为了一种生活方式在成长的岁月。
嘉康利博士的兴趣健康带着他从领域到实验室和考场。他坚信良好的营养是整体健康和健康的基础。总是尝试,嘉康利博士开发技术,提取营养素的食物。他的“有活力的矿物质”于1915年被引入,在概念的维生素是完全理解。他继续构建成功的按摩实践和诊所,在那里他学会了从治疗病人,良好的卫生需要培育健康,不仅仅是治疗疾病。
嘉康利博士也较早的接受了自助实践。他写了几本关于积极思考的重要性,他受版权保护的是“Thoughtsmanship”。他还教概念的和谐、健康和成功的秘密生活在自己的每周广播节目。
形式追随哲学
营养,预防的理念和积极生活聚集在1956年,当嘉康利博士和他的两个儿子,福勒斯特,jr .和李(罗利),公司创立嘉康利。在那个时间锻炼是一个走到商店,加工食品是一个进步的迹象,一些人甚至认为关于食物的营养不完全不像今天一样。
嘉康利的家族创立了自己的公司不只是获得健康的利润,但也帮助人们过上更健康的生活。这个简单而深刻的区别开的决定,设定公司分开然后和现在。
首先,嘉康利要求每个产品博士应该是最好的一种真正的需要,填补,而不只是一个架子上。
第二,他的工作经验与病人进行一对一的导致公司的直接销售模式。他知道个人对话是最好的方式来解释健康好处的预防。嘉康利博士说,“我们会教一些和他们会教别人教别人教别人。“所以嘉康利男人做的,与人交谈上下加利福尼亚,使用普利茅斯旅行车作为他们的配送中心。他们谈了,人们听,告诉别人。即使没有正式的“推销员”消息传播。父亲和儿子的团队创建了一个草根运动成百上千强劲和一个公司,如今价值5亿美元。
嘉康利博士的创新与营养并没有结束。他练习“生活在与自然和谐®“在家庭护理,发明一个可生物降解的清洁几十年环境安全是一个关注之前。他开创了新发现在营养,主流年后了。他不会想到很多关于当代标签像环保时尚、有机或自我实现,但他是一位先行者,他们所有的。五十年后,他的公司已经导致成千上万的人更好、更健康的生命帮助我们生活在一个更好的世界。
